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April 1st , 2019

How to boost engagement and profit at your event


Want to take your event to the next level?

Imagine one simple change suddenly increasing attendance at your event, generating more social buzz, making it easier to book high-paying sponsors, and paving the way for ongoing interaction after the event ends.

Creating an app for your live event can do all this and more.

(Side note: If you've already been talking about launching an app for your event, we're here to make your life easier. Schedule a quick call to see if an app makes sense for your tribe.)

Learn exactly how a mobile app can improve the entire experience for your attendees (turning them into happy advocates) — while simultaneously increasing your profit margin. Think of the first nine perks from your patron’s perspective. Let's dive in!

9 Ways an App Gives Your Attendees a Better Experience

1.) Always have the agenda on hand.

Now, it’s easier than ever to know exactly what is happening and when. No more carrying around a bulky schedule. Simply pull up the app to find keynote times, breakout topics, and more.

2.) A map of the venue is only a few taps away.

Where is this breakout class located? Which way to the nearest restroom? Where was that one vendor with the free chocolate? Questions like these are easily remedied by visiting the map tab inside your app. This bird’s eye view of the venue will show you exactly where you’re going.

3.) Dive into your favorite speaker’s bio.

Want to know more about the speakers you love? Head to the bio page to see their career history, hobbies, website, and books. Follow them on social media to keep the conversation going.

4.) Check-in right from your phone.

No need to fuss with a printed ticket. Simply pull up the barcode on the app and scan it at registration. Did you register for a VIP ticket? You can also find information about all the perks that come with your premium level pass.

5.) Be part of the community by uploading your pictures.

It takes a village to raise a child, but it takes a community to capture all the excitement of a live event. The official photographers can’t be in all places at once, so it’s your job to capture the experience from your perspective. Together, we can capture as many unique aspects of the event as possible and share them in a live event feed.

6.) Find out who’s attending, message them in the app, and network in person.

“It’s not what you know, but who you know, that counts.” In other words, your network is your net worth. Events are one of the best places to connect with like-minded movers and shakers in your industry. Users have the option to create profiles and engage with others inside the app. Find out who’s going, connect in the app, and even make plans to meet at the event.

7.) Earn rewards for engaging at the event.

Who doesn’t love games? You can now earn points for taking certain actions at the event. Comment on someone’s profile inside the app? You get points. Visit a specific vendor? You get points. Upload a picture of you or your team at the event? Guess get points! You can redeem these for discounts, prizes, and special event privileges. The more points you earn, the more you win. Gamification is a great way to keep people connected and reward them for participating.

8.) Get updates about big announcements during the event.

Never miss out on important parts of the event. Opt-in for helpful push notifications to get an alert when keynote sessions are about to start or when a booth is giving away prizes for a limited time. It always helps to be “in the know.”

9.) Enjoy the freshest content right from the app.

Find the latest articles, podcasts, and videos about your industry by following the news feed section of the app. This is the perfect way to prepare before the event and stay engaged after it ends.

Clearly, there is a lot an app can offer to help your attendees get the most from their experience at your event. Some of the options will be a great fit for your event, while others might not make sense. At CrowdHub, we believe in customizing technology to fit your needs. So we help create the exact app needed to take your event to the next level.

Let’s dive into the second part of the equation: profitability. Not only do you want to create an unforgettable experience for your patrons, but you also want to make enough revenue for the event to be sustainable — and ideally, profitable.

Client Highlight

“Launching an app with CrowdHub has helped increase our sponsorship spending by tens of thousands of dollars a year, and increased attendee engagement with sponsors through the app.”

- Nikki Sharrett, Director of Sponsorships at Catalyst Conference

6 Ways an App Can Boost Your Profits

1.) Showcase your sponsors on a vendor page.

What better way to make your vendors feel appreciated than to give them their own profile within your app? Attendees can look through the list of vendors and tap further to find out special offers, contact information, social media, and more. Giving your vendors this much love makes it much easier to showcase the ROI of sponsoring your event, thus making it easier to find willing vendors.

2.) Offer additional paid opportunities to select vendors.

An app also opens up the door for vendor upsells. Sponsors who want a boost in attention can pay a little extra for an in-app banner or a push notification promoting a limited time giveaway at their booth.

3.) Remind attendees to invite their friends prior to the event.

Before the event kicks off, you can encourage registrants to download the app and start interacting with the free content. Give them plenty of reminders to invite their friends or team members and to post about the event on social media. You can even reward this kind of action through the points mentioned above.

4.) Get instant feedback from in-app surveys.

Knowledge is power. By learning what attendees thought about the event, you can change what didn’t work, dial up the things that people loved, and make next year even better. Plus, asking questions like “What kind of content would you want to see more of?” can help inspire ideas for future blog articles, eBooks, podcast episodes, mini-events, and more.

5.) Collect data and funnel leads into a profitable email campaign.

Don’t let the event be the end of the conversation. Turn your one-time event into an ongoing experience. By collecting the right data from attendees, you can funnel them into email campaigns that speak directly to their biggest needs. Gone are the days of generic messages to vast crowds — automation gives us the power to segment and personalizes your messages to the people who need them most.

Build habit-forming activities into the app and reward your tribe for reading articles within the app, connecting with other attendees, and more. This is your opportunity to keep people engaged in between events, so you’re not starting from zero when it comes time to launch the next gathering. An app makes it easy to stay engaged with your attendees throughout the year.

6.) Reduce the cost of printed material.

Calling upon the powers of a mobile app can save you a lot of time and money by reducing (or eliminating) the need for printed brochures and schedules. The popular fitness brand Beachbody switched from paper handouts to a mobile event app and saved $38,000 on a single event. Plus, you no longer have to decide whether a typo is a “big enough deal” to demand a reprint. Make as many changes as you need and see the app update in real time.

So what’s next?

Obviously, adding an app to your live event brings a lot of benefits. But does it make sense for your event? There’s only one way to find out. Schedule a 20-minute call with us to get all your questions answered, and find out if a mobile app is right for your event.

This is a free, no-obligation conversation about the pros and cons of creating a custom app for live events. You can come with your list of questions, ideas, and concerns, and we will devote the entire conversation to making sure you have everything you need to make a decision.

There’s nothing to lose and potentially a lot to gain. Book your call and find out if adding a custom app to your live event is the right move.

On your side,

The CrowdHub Team

P.S. Did you catch the main benefit of having an app? It’s turning your one-time event into an everyday experience for your tribe. You can keep the conversations going, keep connecting with your attendees, and keep them engaged with your brand.

Best way to learn how is to schedule a quick call with our team and we’ll show you what’s possible for your community.