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December 6th , 2016

Keys of Community Technology Engagement and Building a Loyal Community

by

Every Saturday and Sunday in the fall, millions of individuals gather in communities, wearing clothes, singing songs, and spending money to support businesses and people whom they don't even know and will probably never meet.

They actively recruit others to join their communities and sneer at those who don't. They start fan clubs and post on Internet forums. They dub themselves not as clubs, but as nations.

Perhaps you've come across Buckeye Nation or Sooner Nation while scanning the Internet on a Saturday afternoon? Or maybe Cowboy or Packer nation has inserted themselves into your Sunday evening television viewing?

This is the power of community.

Imagine if your business were to gather loyal followers who promote your brand. How much easier would it be to share your vision and reach your target audience?

Although building a passionate fan base equal to a professional football team might be out of reach, you can still build a community of loyal brand supporters. And it's not as hard as you think.

Today's strategic web and native app platforms promote habitual engagement, which strengthens your brand, increases your reach, and boosts sales.

3 Keys to Community Technology Engagement

  1. Get people to care. If people care, they will share. Of course, this begs the question, how do you get people to care? The answer is simple: Provide value without asking for anything in return. For example, H & R Block provides a forum for answering basic tax questions. This has led to over a 1,000,000 questions answered, a large knowledge base for their tax-payer community, and a 15% increase in business.
  2. Get people to share. The ultimate test in how much people care about your business is their willingness to share what you have to offer. This means providing value and giving your audience a way to share that value with others. Sony PlayStation, for example, provides a forum for its gamers, allowing them to connect with like-minded individuals via their online PlayStation community.
  3. Make Your Customers Part of Your Community. Once your customers are sharing and caring, they are part of your community. If you continue to take care of them by providing value, they'll continue to take care of you by promoting your brand.

Crowd Hub is a community technology firm that believes no one should experience your brand alone. Crowd Hub builds strategic web and native app platforms that boost habitual engagement. And once engagement becomes a habit, your target audience will be sharing and caring with like-minded consumers.