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October 17th , 2018

How to Put Community Back in the Business Community


In a world of ever-increasing corporate buy-outs, mergers, and bankruptcies, where the bottom line is the only item on the agenda and the chosen path to it is the path of least resistance, the business community is lacking something: community. Where once you knew the cashier, the banker, and the local waiter, now you are lucky if you even recognize someone when you walk in a store. You walk in and you feel like you are only as valuable as your credit card and they are only as valuable as their sales. Honestly, it's a bit sad.

But it doesn't have to be that way. Yes, the global economy is getting older and older, and yes, the internet has changed the way businesses operate, and yes, there is no going back to the mom and pop stores glorified in classic Americana. That doesn't mean we can't put the community back into the business community. We can with just two simple steps.

  1. Tell your story. House Speaker Paul Ryan said, "Behind every small business, there's a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores – these didn't come out of nowhere. A lot of heart goes into each one." We don't think that just applies to small businesses either. Let your customers know who you are in a real, genuine way. Tell them why you are there serving them.
  2. Hear their story. Have you ever had a friend you haven't heard from in a while call you up and ask how you've been, only to try to get you to invest in some product or service they just bought into themselves? Yeah, that feeling is the worst. We don't want to do that to our customers. Give your customers a place to tell their stories and be known for who they are and they'll find themselves coming back time after time because they are truly valued.

"Sure," you're probably thinking. "That's easy to say, but how do you actually do that?" That's where we come in. Crowd Hub is all about creating ways for communities to come together and  help you build your community from the ground up. To find out how, contact us.