How are you fostering community within your brand?...
Many places still exist around the world where the population is low and numerous miles separate them from urban areas. People often choose these towns because they were born into them or because work brought them there. There is the misguided belief that these people choose to distance themselves from humanity. However, that is not the case. Many still want to remain updated, current on the issues and have the resources they need to live comfortably.
Technology makes it possible for even those in the remotest of areas to connect to the world. They now learn of current events in real-time, enjoy the same pop culture and even get access to services they may have never had before.
Apps provide instant advice and help. Medical apps keep those with health concerns healthy and connected to their distant primary doctor. Other apps assist with home repairs, recipes and valuable mental health information. These residents and fellow Internet surfers desire much of the same information the people within a metropolitan area want and need.
Nearly half of the population lives in towns of 25,000 people or less. Every state in the union, and all of the provinces of Canada, contain towns with fewer than 1,000 residents. Businesses of all sizes once struggled to reach these people because they could not support brick and mortar businesses, but now gain them as loyal customers because they have a method of direct contact with them today.
The new business relationships benefit the people in the communities and the companies, but it is equally beneficial for all. Countries and communities thrive better when people share some cultural preferences, remain informed and have the access to information and products that keep them healthy and happy.