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September 7th , 2016

Pitch Deck: 3 Key Steps to Building Relationships Within Your Community

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One of the most substantial gifts you can give your business is to build your community and nurture the relationships that arise within it; here are the 3 key steps to achieve that:

  1. Introduction. Who are you? "A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger..." as stated in an article from the Association of Psychological Science. It is conceivable that this is also true for people making first impressions on businesses; that is why it is imperative that you grab the attention of people and connect with them in some way. Make sure people know who you are and what purpose you exist for. Connecting with individuals who value your ambitions will strengthen your community. Make your vision and mission prominent so people will know from the very first moment what to expect.
  2. Engagement. It's likely that if someone is taking an interest in your business, it's because they like what you have to offer. Connect and interact with them so that you can keep them loyal to your company. Growth within a company usually stems from devoted customers who believe what you have to offer them is worth their investment. These devoted consumers are happy to share their experience with your company with others, which results in an increase of clientele.
  3. Precedence. Enlighten your followers on why you are the best in your field and how your determination and direction will make a difference. Stand out from competitors and make people want to invest in you, by investing in them.